Course Mission


With the advent of new technologies and a changing workforce, employers face challenges in attracting talent. Staying ahead of these changes can be difficult but not impossible to do with an effective HR-marketing relationship that focuses on four pillars: reimagine, relationship, recruitment (talent acquisition), and retention (employee engagement).

HR professionals should work closely with marketing departments to provide relevant content for potential employees so they stay engaged while also educating them about company culture which will help retain top performers who are more likely than others to leave when their needs at work aren't met or someone offers better pay elsewhere


Course Curriculum


  Course Introduction
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  The Marketing of HR
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  Marketing Dept. Overview
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  The 4 Pillars
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  Course Exit
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Choose a Pricing Option

$79

Individual Course

1 Recertification Credit Hour

This course has been approved for one (1) recertification credit hour by the Human Resources Certification Institute (HRCI) and the Society for Human Resource Management (SHRM).


HRCI Activity ID - 546465

SHRM Activity ID - 22-EF66J